Yorkshire doesn't do sunshine. But race day might and that's exactly the kind of problem FLOWBIO was built to solve.

Training in cold, grey conditions and then toeing the start line somewhere warm isn't a niche challenge. For endurance athletes competing globally, it's reality. And a generic hydration plan doesn't move with the environment. Your body does, your sweat does, and your fuelling strategy needs to as well.

That's why we're proud to announce that Sam is joining the FLOWBIO Performance Team for 2026.

After a year working with the FLOWBIO Sensor, Sam has seen first-hand what lab-validated sweat data can do, not in a controlled environment, but out on real roads, in real conditions, across T100 events and races around the world.

In his own words: "For me it's the best product on the market for practicality. The data it gives me means I don't guess my hydration and it reacts to the environments I train and race in."

That's what FLOWBIO is for. Not guesswork. Not one-size-fits-all guidance. Real-time sweat data that tells you what to drink, when and why, whether you're grinding through a wet November ride or racing under the sun at a T100 event on the other side of the world.

Hear it straight from Sam, watch his announcement here.

Welcome to the team, Sam.